SPmarketingandadvertising

Radio and promotional material
We have an advertising package with Energy 92.7 FM which includes:

• 30 x 60 second radio advertisement spots
• Email blast to 40,000 listeners in our demographic area
• They are providing the DJ's and extra promotional material
• They are distributing, with their E-Team, their advertisements as well as our 10,000 flyers
• The show will be mentioned on their AM radio show "What's Up SF"
• 30 x "On the Air" ticket giveaways to further promote the event

Employment
Employed full-time 59.8%
Employed part-time 16.1%
Not employed
A homemaker 5.5%
A student 9.4%
Retired 1.4%
Disabled 0.4%
Temporarily laid-off 3.0%
Not employed-looking for work 4.4%
Other 0.0%

Occupation
Blue collar 17.8%
Construction, Extraction, and Maintenance 2.0%
Farming, Fishing, and Forestry 0.0%
Management, Business and Financial Operations 19.4%
Military Specific 0.0%
Production, Transportation & Material Moving 3.8%
Professional and Related Occupations 23.1%
Sales and Office 15.7%
Service 12.0%
White collar 58.2%

Education
52.3% college degree or more
24% some college
20.8% High School
12.9% less than 12th grade

Home Ownership
Own 54.2%
Rent 40.4%
Other 5.4%

Number of Children under 17 in household+
None 64.7%
One 18.0%
Two 10.7%
Three or More 6.6%

Demographic Breakout

Scarborough, Aug 2006 - Jul 2007
Target Persons: 135,175 Target Intab: 128

This report is based on Persons 18+ in SCB San Francisco Radio Metro - Std Estimates displayed are reported for % Composition. This service is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC). © 1996-2007 Arbitron Inc.

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