Please note: Charges will be made to advertiser or agency at commercial rates for digital files that require Operator Intervention. A Color/Content proof must be supplied.
A Color proof of the digital files will be made if requested at cost to the advertiser or ad agency. All ads supplied without a color proof will have one made at advertiser or ad agency's expense. Since client will not be able to sign off on the proof made, the publication is not responsible for color of proof.

Media:
Mac Formatted disks, Zip 100, CD-R, CD-RW.
Please note that CD-ROMS must be formatted as ISO 9660 so as to be read by Mac OS. Submitted media must be clearly labeled. (No floppy discs accepted)
One ad ONLY per Disk Accepted, (Spreads can be on same disk BUT must be separated as two separate PDF files and marked for left and right , a combined file can be sent as well) E-Mail Ads Will Not Be Accepted under any Circumstances.

Label Requirements:
Issue Date, Advertiser Name, and Contact Name & Telephone Number

Format:
Hi Res PDF files (Made ONLY through Acrobat Distiller)
No Native Application Files Accepted
PDF files must be made using Acrobat Distiller 5.0 (preferred) & also 4.0 (3.0 will not be accepted)
The Hi res PDF Distilled files must have:
1. All fonts Embedded (NO True Type fonts Accepted)
2. The correct Mode (i.e. CMYK or Grayscale) Never RGB or LAB or embedded color files (i.e. ICC Profiles)
3. All Spot Colors MUST be converted to CMYK
4. NO file with PMS colors accepted unless pre-ordered
5. OPI must NEVER be included in the file
6. Resolution: 300 DPI for all submitted images and files
7. All ads must have position marks for non-bleed ads and trim & bleed marks for bleed ads

The following are the "ONLY ACCEPTED PROOFS":
1. Kodak APPROVAL Proof
2. Matchprint DIGITAL H/T Proof
3. Fuji FINALPROOF
4. Only B/W ads can be submitted with contone proof
The correct site proof must always be generated directly from the disk/file you submit.
Proofs MUST be created with SWOP Web Offset gains. Publication not responsible for variance between digital file, and any proof not listed above.
Proof Must be Screened @ 133 Line Screen on Publication Base, Color Calibration SWOP Standards, Density max 280%-300%

Workfolders:
In addition to the Hi-res PDF, all supporting fonts, illustrations, and scans must accompany each submitted ad. All submitted fonts must be for MAC OS (NO PC FONTS), and Postscript in nature, NO "True Type" fonts. Any stylized fonts in Quark WILL NOT be accepted. Illustrator files should have all fonts converted to outlines. All files must be saved to disc preferably in the Macintosh OS format. A disc directory and proper proof must accompany each ad file. All submitted images, and/or files must be converted to CMYK.
All ad material will be destroyed (12) months after last insertion date unless written instructions are received detailing disposition.

Send Media/digital data to:
That Look Production Department
1101 National Ave. Suite 2223
San Bruno, Ca. 94066

If you have any questions, please call the That Look / That Look Magazine/ Production Department at: 408.824.3776

or email:
print@thatlookmagazine.com