Subscription :
News stand:
Total Average Paid + Projected Circulation :
Ratebase: 500,000
Source: ABC, Full Year Average 2009
THAT LOOK READER PROFILE
% Comp. Index
Female 83% 168
Male 17% 33
Median Age 46 years
WEALTH:
Millionaire Households 64% 127
Average Value Total HHI Assets $2,101,087
Average Value Total Real Estate $930,659
Average Value of Principal Home $594,249
INCOME:
HHI $250,000+ 20% 261
HHI $150,000+ 48% 168
HHI $100,000+ 84% 113
Median HHI $147,054
EDUCATION:
Attended College+ 92% 117
Graduated College+ 68% 120
EMPLOYMENT:
Professional/Managerial 56% 104
Top Management/C-Title/Owner-Partner 24% 121
MARITAL STATUS:
Married 76% 85
Single 10% 257
Partnered 5% 229
GEOGRAPHY:
A County 70% 137
A/B County 91% 112
Source: Mendelsohn 2005-2006 Affluent Head of Household Survey, HHI $85,000+; Base: Adults
Note: MRI Doublebase 2007 Total Adult Audience: 1,413,000