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News & Development 2011

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News & Development 2011

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October 2011

San Jose Fashion Week

  • San Jose Fashion Week is very honored to have been chosen to be Guest Speakers at the San Jose State University (SJSU) School of Journalism and Mass Communications Undergraduate Curriculum: Public Relations. The focus will be upon PR in the Fashion Industry, Advertising & Marketing, Entertainment Promotion and Special Event Management.

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September 2011

San Jose Fashion Week

  • San Jose Fashion Week has entered a strategic partnership with Mystical Studios in Fremont, Ca. in the development of a digital advertising product for the medical and beauty markets, custom designed infomercials for products and services. The president of Mystical Studios is Saeid Ansari.
  • San Jose Fashion Week has entered a strategic partnership with Equalize Advertising of San Jose. San Jose Fashion Week is now able to provide an additional digital service for Digital Signage, business commercials, digital network marketing. The president and developer of Equalize Advertising is their President, Shahrooz Jabbari.
  • Attorney Liz Oliner Esq. is our Trademark Attorney that is handling all current and upcoming Trademarks and copyrights
  • Current San Jose Fashion Week Advertising Sales Executives: Sanam Saeedi, Naz Isik, EJ Youngblood, Robert Young, Yanelly Garcia, Hans Matushka, Bonnie Erin, Debbie Marguez, Jaime Mitchell.

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August 2011

Uomo Vogue Apparel Group

  • Uomo Apparel Group™/That Look Magazine® has added 2 new clothing brands Ariste™ Collezioni and Replotika™ Fashion Accessories.
  • SJFW is currently conducting the branding & Identity for the Black Rose™ Clothing Brand, as well as their web development and marketing. Black Rose may become a licensed brand under our UVAG. The Black Rose label has pending distribution contracts with major retailers as well as a 300 store distribution with Shoe Palace.

Silicon Fashion Group

  • Silicon Fashion™, Siliconfashion.com, has added to our brand domains in anticipation of our growth in this market area. The domains that have been added are: Siliconfashion.net | Siliconfashion.info | Siliconfashion.org.
  • The Fashion/business network of this group presently is the Silconfashionnetwork.ning.com

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July 2011

European Fashion Council

  • San Jose Fashion Week, through invitation, has become a global contacts network member of the European Fashion Council. Our invitation was through Nadya Velava the President of the European Fashion Council and Founder as the President of Initiative Committee for European Fashion Council, as the present President of the National Fashion Chamber of Bulgaria and Founder and President of the Organizing Committee of Fashion Week Bulgaria. Needless to say we are very honored.

Kingdom of Sweden entered management of European Fashion Council

In response to the established 140-year-old European traditions associated with the development of the fashion unions in Europe and the world that started from France and are entirely in the spirit of intercultural dialogue, the Kingdom of Sweden is the 18th country that has become part of the European Fashion Council and became part of its management, with a modern way of historical continuity for building a United Europe in Fashion.

One of the clearest historical evidence is Swedish line of Prime Minister Frederik Reinfeldt: “It can sometimes be good to humbly remind of the fact that a great deal of what constitutes Sweden has been created in [a process of] evolution, exactly because we have been open to accept other people and experiences”.



The elite Swedish culture and behavior were again demonstrated today by the words of the Nobel Fashion Awards Association Chairman, Sir Mats Peterson: „It is my privilege and honor to declare that we agree and that we accept all terms and policies, and we gratefully accept to be part of the EFC as representatives for Sweden”.

The new representative of the interests of the European Commission, European Parliament and institutions in fashion and fashion design is now publicly listed and you can see that in the registry of the European Commission and institutions. 

Nobel Fashion Awards Association is the most prestigious Swedish fashion NGO that more than 10 years represents internationally Swedish fashion by uniting all artists and producing the Nobel Art Awards. These awards are related with Nobel Dinner, Award Ceremony with Live Orchestra in the traditional Ball of the high society and art in Stockholm, always on 8th of December, held in Nobel Hall of Grand Hotel in Stockholm, the forthcoming night before the Nobel Prizes for: Peace, Economics, Literature, Psychology and Medicine, Physics and Chemistry.

The highest standards and class of Nobel will be applied in management and implementation of the events and policies of Program “Fashion Europe”, which the European Commission published the previous year and adopted in support of the implementation of the new economic strategy “Europe2020” for strengthening and development of the European fashion industry as a world leader.

On grounds of the current event a letter of gratitude was sent to His Majesty King Carl XVI Gustaf and Queen Silvia and members of the Swedish royal family: H.R.H. Crown Princess Victoria and H.R.H. Prince Daniel, H.R.H. Prince Carl Philip, H.R.H. Princess Madeleine and H.R.H. Princess Lillian.

“We, the representatives of the European creative industry from 17 countries, feel very happy, excited and proud from the given to us honor of being partners with Nobel Fashion Awards Association and its esteemed chairman Sir Mats Peterson.” – is said in a letter sent by the President of the European Fashion Council Nadya Valeva, with gratitude “Thank you for the world-class contribution in the process of building United Europe".

A letter of gratitude with an invitation for unity of action in the implementation of the European objectives for prosperity associated with fashion and fashion design as the new element in the cultural and economic plan of Europe was sent to the Prime Minister of Sweden Mr. Fredrik Reinfeyldt. "We are confident that wuth your support and unity of action" as the letter says," will successfully walk the path to Europe 2020!"

Sweden is the 18th country-founder of the upcoming Europe-wide contest for young designers “European Fashion Rise” through its Nobel Fashion Awards Association and has a registered globally recognized partnership with the Paris Fashion Academy.

With France as a host of the upcoming designer Contest, the European founder-countries are 19, but France will be like all other member-country of the European Fashion Council – with a separate representation and participation in governing, for which there already is an established good correspondence with the French Minister of Economy, Christine Lagarde and the members of her Cabinet.

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June 2011

Xaron Apparel Group

  • TLM has become Co Partners in the Xaron Apparel Group, Quality Menswear. SJFW will be handling the Branding & Identity for the Xaron Brand. Xaron Apparel Group has 3 Collections/sub brands. Xaron will be added to the TLM Apparel Group Portfolio this week. Filip Kharon is the Co Founder and partner with That Look Magazine/Stevn De Lozada. Xaron will become a C Corporation the later half of 2011.

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May 2011

RE: Update 5-23-2011 | Service Interuptions

  • TLM will be transferring all some our websites to a larger server this week, this may cause temporary interuptions of service as these sites are very large.
  • Uomo Vogue Apparel Group (in transfer)
  • Uomo Vogue (in transfer)
  • RICCI Collezioni (in transfer)
  • Hawaii Fashion Week (in transfer)

San Jose Fashion Week

  • We are pleased to welcome James Griffiths, professional Hair Designer & Stylists, as our SJFW Hair & Beauty Columnist for 2011. His first article is about the winner of the NAHA awards, Jaymz Marez. James is also the founder and owner of Salon Blu in Santa Clara, one of the top salons in the SF Bay Area, and is much sought after for fashion shows and photoshoots.

Franco Diore

  • TLM will be in charge of the design & development, branding & identity, web development and the design of the Franco Diore Corporation and their Franco Diore Distributor Network websites. Their site will be www.francodiore.com. The founder and CEO of Franco Diore is Michael Carter.
    email contact:
    mcarter@francodiore.com
    stevn@francodiore.com

Uomo Vogue Apparel Group


  • Uomo Vogue Apparel Group will be scheduling product and branding shoots this coming month, June 2011. That Look Models and San Jose Fashion Week will be conducting model castings in June, location TBA. Information shall be posted at the SJFW Fashion Network website: http://sjfwfashionnetwork.ning.com

Illyria Security Corporation

  • ISC is happy to announce our new additional coporate partner, retired San Jose Police Sergeant Willim E. Lara. We have also added to the ISC Team retired San Jose Police Lieutenant Rick Martinez, retired San Jose Police Captain David Kevin Keneller to the ISC team. Larry Kelly has been appointed a ISC Director of Sales. Heidi Boettcher has been appointed a ISC Director of Sales. Richard Torres has been appointed Executive VP Las Vegas Region. ISC LVR main focus will be in Execuitive Protection Services. The ISC Silicon Valley main focus is corporate security for software companies, commercial property management and startups.

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April 2011

San Jose Fashion Week

  • We are happy to announce the new position of Sonia Capitant to SJFW Creative Director | Event Project Management | Producer.

  • We are happy to announce Elizabeth Grzejka as TLM Model Director | Runway Choreographer.
  • SJFW will be covering the Charity Fashion Week 2011 at Fort Mason in San Francisco. Our team will be Anisa Riddell, Fashion writer, and photographers Tyler Watkins and Aaron Harms. Their proflies can be seen at the SJFW Team profile pages at the San Jose Fashion Week website.

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March 2011

  • San Jose Fashion Week® has made it possible for a FREE 1 year membership at the San Jose Athletic Club for all That Look Models, as part of the That Look Models Fitness Program 2011. Contact Stevn to be added to the TLM model list. Or call 408-824-3776         408-824-3776    


  • We are happy to announce the acquisition of Rose Isarose as our Creative Director of Promotional Events for San Jose Fashion Week® and That Look Models. You can view her profile here or at San Jose Fashion Week®. Rose will be the Creative Director of the "Beauty and Bay Pageant"  hosted at the Corinthian Grand Ballroom in late June 2011, exact date TBA. Models wishing to cast in the event and or the fashion show should contact Rose or Elizabeth. No height restriction on the pageant part of the event, there will be a minimum height requirement for the runway show.
  • That Look Magazine has become corporate partners in the Illyria Security Corporation, Event Security, Executive Bodyguards, etc. Our corporate partners in ISC are Ben Astafa CEO, Les Jahovic CFO, William Lara Executive VP and Stevn De Lozada Executive VP. ISC operations and management is based from our Santana Row offices.


  • That Look Magazine acquired Amethyst Dragon Films, Universal Studios, Hollywood, CA. Amethsyt Dragon Films is currently in negoiations with Capcom Games, in regards to game development. Nikko De Lozada is ADF CEO, Tiara de Lozada is CFO Creative Director.

  • That Look Magazine® acquired Hawaii Fashion Week

  • That Look Magazine® is now a Registered Trademark 2011

  • San Jose Fashion Week® is now a Registered Trademark 2011

  • San Jose Fashion Week® welcomes our two latest photographers; Tyler Watkins and Aaron Harms

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Meghan Holliday will be moving to the UK in October for three months, during that time she will be directly available for UK designers or European designers to contact for any publicity or articles.

Amanda Wines has taken the position in That Look Magazine as an Executive Editor and will be responsible for content management in our Fashion Week portfolios. She will be working closely with the Fashion Week Editors and writers to combine your ideas and talents to make our Fashion Week articles and content creative, compelling, interesting, and informative. That Look Magazine is our parent company, San Jose Fashion Week is one of it's Fashion Week portfolios.

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Fashion Week Editorial Positions that are open...


Fashion Writers needed for
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